The brand’s ethical core derives from Cleo’s own previous experience working as a designer before starting her own label. She has experienced first-hand the insatiable hunger for newness and cheapness when it comes to producing clothes. A desire for a better fashion system led Cleo to start her own label, where she could ensure that her ethical values remained at the core of the brand: values like inclusivity, respect and kindness.
Fashion has a reputation for poor workplace conditions and a sometimes toxic culture. Being a maker herself, Cleo knows the time and skill that goes into producing an item of clothing from start to finish. She believes we should reconsider how we value clothing, to keep from perpetuating a culture where some people are treated poorly in order for others to be able to buy new clothing.
Cleo starts by pattern cutting all the designs herself at her studio in the countryside in Co. Meath. From there, she and her small but brilliant team construct all the final samples for her collections, developing each piece carefully to the highest standard possible. For retail, Cleo splits production between herself and her in-house team, as well as using a small heritage factory in Dublin to fill orders for clients and her stockists.
Doing limited runs for production allows us to renew stock and sizes easily, giving each design an enduring lifespan.
The Cleo Prickett brand endeavours to reinstate the value of clothing, through the appreciation of the skill and craftsmanship that goes into making clothes. Producing in Ireland gives Cleo herself a stronger link to quality control - something needed when creating a well-designed product. Whether a garment is produced in house or at the factory, Cleo oversees each item of clothing, working with skilled machinists, factory managers and her own employees to achieve a beautiful product. Over the years she has built a solid network of skilled fashion craftspeople to work with and for her own enjoyment as well as theirs, she tries to make it as positive an experience as possible. It’s called ‘Made with Respect’.